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“But it won’t happen to me”: The data says otherwise
AI u Poslovanju

“But it won’t happen to me”: The data says otherwise

Over 1.2 million job cuts in the US in 2025. Graphic designers down 33%, copywriters down 28%, translators with halved incomes. Europe is 12-18 months behind. The data is public — the question is who's reading it.

Nihad Alic
Nihad Alic
admin
6. March 2026
5 min čitanja
263 views

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Mustafa Suleyman, CEO of Microsoft AI, stated in February 2026: “Most jobs where you sit at a computer — lawyers, accountants, project managers, marketing people — will be fully automated within 12 to 18 months.” You still think it won’t happen to you.

The numbers nobody wants to hear

In 2025, US employers announced 1,206,374 job cuts — a 58% increase over 2024. That’s the highest level since the 2020 pandemic. And it’s only the beginning.

Quarter Announced job cuts (US) Note
Q1 2025 497,052 Highest Q1 since the pandemic
Q2 2025 247,256 Highest Q2 since the pandemic
Q3 2025 202,118 Accelerating in the tech sector
Q4 2025 259,948 Highest Q4 since 2008
Total 2025 1,206,374 +58% vs 2024
January 2026 108,435 Highest January since 2009

Source: Challenger, Gray & Christmas — 2025 Year-End Report

Of the total, 54,836 layoffs were directly attributed to AI — 12 times more than two years ago. The tech sector alone announced 153,536 cuts, up 17% from 2024.

But these aren’t just Silicon Valley numbers. These are accountants in Dallas, marketers in Chicago, translators in New York. People who thought: “But it won’t happen to me.”

Profession by profession: Who’s on the chopping block

An analysis of 180 million job postings and employment data reveals a disturbing pattern:

Profession Demand decline / Risk What’s already happening
Graphic designers -33% (2025) Declining for second consecutive year (-12% in 2024, -33% in 2025)
Copywriters & technical writers -28% (2025) AI generates 25% of content; freelancers losing clients
Photographers -28% (2025) AI generates stock photos and product images
Customer service ~700 replaced per company Klarna: AI chatbot does the work of 700 agents
Translators 50-70% income drop Freelancer: “AI is 95% of my work, income halved”
HR & recruitment 85% screening automated 90% of benefits administration automated by 2027
Accounting High risk Bookkeeping, payroll, data collection — all automated
Legal services High risk Document review and routine analysis already done by AI
Marketing High risk Suleyman: “Marketing will be automated in 18 months”

Sources: Bloomberry (180M job postings analysis), DemandSage AI Statistics 2026

White-collar workers: The quiet disappearance

White-collar employment peaked in November 2022. Since then, it has fallen 1.9%. Job postings for white-collar roles dropped 35.8% between Q1 2023 and Q1 2025.

Professional services job growth is declining at 11% per year. Recent college graduate unemployment is approaching 6%.

This isn’t a recession. It’s a structural shift. The jobs that disappear — they’re not coming back.

Case studies: When corporations tell the truth

Klarna: CEO Sebastian Siemiatkowski announced that an AI chatbot had taken over the work of 700 customer service agents. The company shrank from 7,000 employees (2022) to 3,000, with plans to drop below 2,000 by 2030. The irony: they later admitted the AI chatbot was “lower quality” and started hiring humans again. The damage was already done.

Duolingo: CEO Luis von Ahn announced an “AI-first” strategy — gradually eliminating all contract work that AI can handle. In January 2024, 10% of contract workers were cut. He later walked back the statement. The contract workers who lost their jobs didn’t get an apology.

Accenture: Laid off 11,000 people in December 2025. The CEO’s statement: “Those we cannot reskill will be exited.” Direct. No euphemisms.

Microsoft, Meta, Amazon, Google: All cite AI as the reason for cuts. Combined: hundreds of thousands of jobs.

“But that’s America. It won’t happen here.”

Europe is always 12-18 months behind America in technology adoption. The Carnegie Endowment for International Peace warns: “How Europe Can Survive the AI Labor Transition” — the title alone says enough.

European Commission data (12,000+ firms): AI increases productivity by ~4%, but no significant job losses yet. Key word: yet.

Here’s how the timeline plays out:

  • 2023-2024: US companies experiment with AI tools
  • 2025: Mass layoffs in the US — 1.2 million cuts
  • 2026: European companies start adopting the same tools
  • 2027-2028: Europe goes through what America is experiencing now

A mid-sized European company running SAP, with a marketing department, customer service, accounting, and legal — every one of those departments is exposed. Not in ten years. In two.

5 million jobs: The math is merciless

Microsoft’s 2025 data shows: 5 million white-collar jobs — management analysts, customer service reps, sales engineers — face extinction as AI creates “the greatest deflationary force in human history.”

The International Monetary Fund estimates that 40% of global employment is exposed to AI, rising to 60% in advanced economies.

Mustafa Suleyman says 12-18 months. McKinsey says by 2030. Morgan Stanley says: “You won’t retire early — you’ll have to retrain for jobs that don’t exist yet.”

Regardless of who’s right about the timeline — the direction is clear. And no profession behind a computer screen is immune.

What “but it won’t happen to me” actually means

It means you haven’t been paying attention.

It means you think your profession is somehow special — that your years of experience, your degree, your knowledge of local regulations form a protective wall. They don’t. AI doesn’t respect seniority, reputation, or diplomas.

AI respects only one thing: can it do the task faster and cheaper.

And in an increasing number of cases — it can.

This isn’t an article telling you to learn to prompt ChatGPT. This is an article telling you that the wave has already hit America, that the data is publicly available, and that Europe — including your country — is not an exception. Just later.

The only question is: Will you be ready when it arrives, or will you keep repeating “but it won’t happen to me”?

Sources

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